THE RHETOR NETWORK

Built independently. Stronger together.

OUR PORTFOLIO

WE BUILD. WE ACQUIRE. WE PARTNER.

01

BUILD

— MATTE EQUATION
— FUTURE BRANDS

02

MEDIA

— POP CANADA
— FUTURE OUTLETS

03

PARTNER

— BANDITOS
— FUTURE PRODUCTS

OUR COMPANIES

A can of Banditos Mexican lager beer partially buried in sandy beach with a beach umbrella, palm tree, and ocean in the background during sunset.

CONSUMER BRAND

BANDITOS

Building a culturally relevant challenger beer brand.
A white bottle of Matte Equity Function Flow Cleanser with orange text, lying on wet dark rocks near flowing water.

RECOVERY LIFESTYLE BRAND

MATTE EQUATION

Building a performance-driven wellness and recovery brand.
Black background with white text that reads "PCC POPCANAADA".

MEDIA PROPERTY

POP CANADA

Building a modern Canadian media property for culture and community.

HOW THE NETWORK WORKS

ATTENTION FLOWS. VALUE COMPOUNDS.

The strongest companies no longer operate independently. They operate as ecosystems.

MEDIA

→

AUDIENCE

→

BRANDS

→

REVENUE

→

NEW COMPANIES

FUTURE PROPERTIES

WHAT’S NEXT.

Cover image for a publication titled "Food and Beverage" with large, blurred background letters.
Black and white image with large letters and the words 'WELLNESS' underlined.
Gray logo with the text 'Media' in black.
The logo of Universal Pictures, featuring a globe with the word 'UNIVERSAL' at the top and 'PICTURES' at the bottom, with the word 'ENTERTAINMENT' below.
Faded logo with the text 'TECHNOLOGY' visible.