WE BELIEVE REPUTATION DRIVES GROWTH.
We combine communications, strategy, audience development and brand expertise to help organizations build trust, influence and long-term value.
EXECUTIVE LEADERSHIP
Rhetor is led by experienced operators and communications professionals with backgrounds spanning media, healthcare, gaming, entertainment and consumer brands.
MATTHEW CELESTIAL
Managing Partner
Matthew Celestial is a strategic advisor with experience spanning communications, media, entertainment, healthcare, gaming and consumer brands. He has worked with organizations including PUrdue pharma, kit and ace, warner bros. consumer products, Corus Entertainment, Nelvana, flair airlines, PIXAR, DREAMWORKS, SEARCHLIGHT PICTures and leading growth-stage companies, helping leaders navigate transformation, audience growth, commercialization and reputation management.
Known for connecting business strategy with execution, Matthew advises organizations on growth, positioning, partnerships, operational excellence and stakeholder engagement. His work focuses on helping brands and businesses build sustainable competitive advantage in rapidly evolving markets.
Matthew also serves as Treasurer of the Toronto Chapter of the Canadian Public Relations Society (CPRS), reflecting his commitment to advancing excellence within the communications profession.
BRITTANY BELL
Managing Partner
Brittany Bell is a communications and brand strategist with experience spanning media, entertainment, consumer products and lifestyle brands. Throughout her career, she has helped organizations build visibility, strengthen reputation and connect with audiences through strategic communications, public relations and brand development.
Her experience spans media, entertainment, gaming, technology and consumer brands, including work with globally recognized organizations such as Netflix, WildBrain, Adult Swim, W Network and Bell Media, as well as on-air personalities, content creators and emerging growth-stage companies. She advises clients on public relations, executive visibility, thought leadership, audience growth and reputation strategy.
Brittany serves as Chair of the CPRS ACE Awards, one of Canada's leading communications awards programs, and is recognized for helping organizations translate attention into trust and long-term brand value.Most companies compete for visibility. We help them build a reputation.
Reputation is the most valuable asset in modern business.
— The companies that win aren’t necessarily the biggest.
— They are the most relevant.
— They are the most trusted.
— They are the most talked about.
— They are the most remembered.
Our job is to help build those companies.
OUR BELIEFS.
THE RHETOR MODEL
Most firms specialize. We integrate.
We believe growth happens when communications, strategy, media and ownership work together.
WHAT WE’RE BUILDING.
aDVISORY.
Helping companies grow with clarity and conviction.
MEDIA.
Building attention assets that own the conversation.
VENTURES.
Creating and investing in brands with long-term potential.